Jack Sweeney · Helping Your Business Get Noticed

ANEW WAVE SPAS

The Proof

Not a pitch deck. My family's store, fixed for real.

New Wave Spas storefront on Coastal Highway, Rehoboth Beach, Delaware — New Wave Spas · Coastal Hwy, Rehoboth Beach DE · since 1990

When my family took over New Wave Spas in June 2025, the website didn't load, it redirected to a junk page. The Google profile sat at 3.7 stars, mostly unanswered. A year of steady, by-the-rules work later:

Dead domain→Full website Google's AI now cites in search results
3.7 stars, 14 reviews→4.7 stars, 58 reviews, every new one answered same day
Invisible in search→Google's AI names the store first when shoppers ask where to buy
No leads tracked→Measured phone leads at $43.62 apiece, for a five-figure product

And not just the sales floor. The store books service calls, deliveries, and repairs too, so I've marketed both sides of a business: getting products noticed in a showroom and keeping a service calendar full. Retail, service, or both, it's the same playbook, tuned to how your customers actually buy.

Every number verified July 2026 against live Google, the live site, and the Internet Archive. Ask me and I'll show you on my phone, live, in about a minute.

The Report Card, Category by Category

Six grades. Here's how ours moved.

Every report card grades the same six categories. This is what each one looked like at New Wave Spas when we started, what it looks like now, and what I'd look at in yours.

F → A

Website & SEO

BEFOREDomain dead, redirecting to a junk page

AFTER17 pages live, clean structure, a site Google's AI cites in search results

For your business: a site that loads fast, says where you are, and answers the questions buyers actually ask.

C → A

Google Business Profile

BEFORESitting at 3.7, reviews mostly unanswered

AFTERClaimed, complete, fresh owner posts, every review answered same day

For your business: claim it, fill it in completely, then keep it visibly alive.

C+ → A

Reviews & Reputation

BEFORE3.7 stars on 14 reviews

AFTER4.7 on 58, including 43 in four weeks, all inside Google's rules

For your business: one polite text to every real customer, and a reply to every review in your voice. Harvard research puts each extra star at 5 to 9 percent of revenue, so this category pays for everything else.

D → A

Listings & Consistency

BEFOREListings that contradicted each other

AFTERGoogle, Yelp, Bing, Yellow Pages, and Apple Maps all carrying the same correct facts

For your business: one name, one address, one phone number, everywhere the internet mentions you.

D → B+

Social Media

BEFORENo rhythm, nothing recent to show

AFTERAll three networks posting every month, checked every week

For your business: a steady, honest cadence that proves you're open and busy, not a viral chase.

F → A

Competitive Position

BEFOREInvisible in search while rivals took the customers

AFTERNamed first in Google's AI answer, gap to the top-rated rival down to 0.2 stars

For your business: know exactly who outranks you, by how much, and which category closes the gap.

Your free report card grades these same six categories, with your numbers, your competitors, and two fixes you can do yourself this week. Get yours or see a full real one →

Don't Take My Word For It

Customers have named me in reviews for years.

Before Sweeney Digital, I answered the phones, fixed the orders, and earned the reviews myself. These are pulled word for word from public Trustpilot reviews of EW Warehouse, where I ran sales and service. The names are theirs, the receipts are one click away.

"Thanks to Jack for being so responsive and for the excellent customer service that he provided me with."

George L. · Trustpilot

"Great guest service help from Jack. He solved and answered all my questions."

Michael · Trustpilot, verified

"Been doing business for literally 6yrs on a monthly basis... Jack has always made everything good, so I will always do business."

Dustin G. · Trustpilot, verified

"Jack was so helpful. He reached out to me and solved my problem immediately. I was impressed with the great customer service I received."

Erin C. · Trustpilot, verified

The New Game

When Google's AI answers, it says our name.

The question

Buyers ask, AI answers

Buyers don't just scroll results anymore. They ask Google a question and read the AI's answer at the top of the page. If that answer doesn't mention you, the sale is over before your website ever loads.

The answer

It names us first

Ask Google where to buy a cold plunge in Delaware. The AI names New Wave Spas first, ahead of every competitor, and cites the site we built four separate times. Checked live July 10, 2026, and I'll gladly re-run it in front of you.

How it's done

No tricks

AI answers get built from sites with clean structure, real reviews, consistent listings, and pages that actually answer buyer questions. A buyer's guide we published reached page one of Google in five days. Read how it works →

What I Do

Three ways in. Always in this order.

No contracts to sign before you know me. The report card comes first, it's free, and it's useful even if we never talk again.

Step 1

The Report Card

A one-page graded audit of how your business shows up online: your website, Google listing, reviews, and social. It names what's broken, what it's costing you, and two things you can fix yourself this week.

Free, no strings

Step 2

The Fix

The rebuild. A website that loads fast and says where you are, a complete Google profile, corrected listings, your review backlog answered, and a review system that gets happy customers to say so on Google.

One-time project, quoted up front

Step 3

The Caretaker

I keep it running so you can run the business. Weekly posts, fresh photos, review replies in your voice, and a graded scorecard in your inbox so you always know where you stand. See a real one →

Monthly, cancel anytime

How I Work

Small business is personal to me.

Straight answers

You'll never get jargon or a 40-page deck. You get a one-pager, a phone call, and a plain answer on what's worth paying for and what isn't. Sometimes the answer is "fix it yourself, here's how."

Reviews done right

No bought reviews, no filtering out unhappy customers, no gimmicks. One polite text to every real customer, fully inside Google's rules and federal texting rules. Reviews that survive an audit.

Family business, same as you

I'm not an agency juggling forty accounts. My family runs a store; I know what a slow Tuesday feels like and what one new customer is worth. I treat your listing the way I treat ours.

About

Family business people, helping family businesses.

Jack Sweeney
Digital & marketing lead, New Wave Spas, Rehoboth Beach DE
Based in Bel Air, MD
jack@sweeneydigital.com
443-791-2189

I'm Jack. I live in Bel Air, and my family owns New Wave Spas, a hot tub store that's been on Coastal Highway in Rehoboth Beach since 1990. Before that I spent years in sales and marketing, cold call to close, B2B and direct to consumer, including building the email and SMS campaigns at EW Warehouse, an e-commerce company where I sold supplements by the case. I wrote campaigns for a list of 25,000+ subscribers and tracked every one past the send button: which email, which text, which customer, through to the purchase order it produced. Getting someone to buy once is marketing. Getting them to come back is a campaign, and I've run both end to end. Selling something yourself teaches you exactly what makes a buyer say yes, and that's what I put into marketing it.

When we took over the shop, its online presence was a mess: a dead website, a 3.7 on Google, listings that contradicted each other. Nobody was going to fix it but me. So I learned every platform's rules, rebuilt it piece by piece, and watched what happened when a good business finally got noticed. Now I do that for other local businesses, because most owners have the same problem and no time to solve it.

If your shop does good work and Google doesn't show it, that's exactly the problem I like fixing.

"He pays attention to what the customer actually needs instead of just pushing product, and he stays on top of accounts after the sale." Derek King, Managing Member, EW Warehouse

Helping your business get noticed.